Research on organizational trust by Mayer et al. distinguishes three qualities people use to judge whether another person or institution is trustworthy:
These components are distinct. For example, a technically capable organization (high ability) can be viewed as a threat to another's economic security (low benevolence). A well-intentioned team (high benevolence) can still lack the competence (low ability) required for the work. An honest actor (high integrity) can still fail to deliver (low ability), and so forth.
Sustained trust requires attention to all three areas. Moving at the speed of trust therefore requires first identifying the dimension or dimensions of trust that characterize stakeholders' concerns, and then responding appropriately.
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709–734. https://doi.org/10.5465/amr.1995.9508080335
Schoorman, F. D., Mayer, R. C., & Davis, J. H. (2007). An integrative model of organizational trust: Past, present, and future. Academy of Management Review, 32(2), 344–354. https://doi.org/10.5465/amr.2007.24348410